Highly Recommended Books on using business cards to grow your business!

It's in the Cards! (Hardcover)

All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards?

To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card.

When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.

Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd (Paperback)

This book helps you make a lasting impression with proven examples to show you how to create your own personal memory hook.

Masters of Networking: Building Relationships for Your Pocketbook and Soul (Paperback)

Shows why networking is the most effective marketing tool today, and explains how you can build a successful networking lifestyle.

The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth Marketing (Paperback)

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.